All work

Technology / Premium laptop & campaign / 2026

VAIO XR1

A lighter legacy. A bolder tomorrow.

VAIO XR1 — main concept artwork

The concept

A lighter legacy. A bolder tomorrow.

A speculative Sony VAIO X505 Extreme revival, combining early-2000s lightness with contemporary creative-computing design. Product storytelling meets a London lifestyle campaign and exploded architecture.

My contribution

Art direction · Product · Campaign

Project status

Independent speculative design study. Not a manufactured product or official brand collaboration. Technical specifications are conceptual.

View original case study
02 / Design exploration
VAIO XR1 — design exploration 1
03 / Design exploration
VAIO XR1 — design exploration 2

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PS Heritage